(eBook PDF) Media and Communication in Canada Networks, Culture, Technology, Audience Ninth 9th Edition – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 0199033218
ISBN-13 ‏ : ‎ 978-0199033218
Author: Mike Gasher , David Skinne, Natalie Coulter

The gold standard for studying media and communication in Canada. Thoroughly revised and updated, this authoritative ninth edition explores the shifting nature of media and communication systems by examining traditional and new media and a wealth of current media issues and trends. With a stunning full-colour design and extensive updates throughout, Media and Communication in Canada is essential reading for anyone studying this constantly evolving field.

Table contents:

1 Defining the Field

2 The History of Media: Social and Cultural Forms

3 Media Content: Studying the Making of Meaning

4 Perspectives on Media and Audiences

5 Advertising and Promotional Culture

6 Communication Technology and Society: Theory and Practice

7 The Formation of Public Policy

8 Communication Policy: Sector by Sector

9 Ownership and the Economics of Media

10 Journalists as Content Producers

11 Globalization

12 Media and Communication: Looking Back, Looking Forward

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(eBook PDF) Media and Communication in Canada Networks, Culture, Technology, Audience Ninth 9th Edition

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