(eBook PDF) Mastering Strategic Management, v 2.0 by Dave Ketchen – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1453386815
- ISBN-13 : 978-1453386811
- Author: Dave Ketchen and Jeremy Short
Mastering Strategic Management, v2.0 is appropriate for undergraduate, MBA, or graduate-level courses on management strategy usually taught in four-year colleges and universities.
The authors draw on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge about driving an organization’s successful performance by making smart strategic choices.
Table contents:
Chapter 1: Mastering Strategy: Art and Science
Chapter 2: Leading Strategically
Chapter 3: Evaluating the External Environment
Chapter 4: Managing Company Resources
Chapter 5: Selecting Business-Level Strategies
Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Chapter 7: Competing in International Markets
Chapter 8: Selecting Corporate-Level Strategies
Chapter 9: Executing Strategy through Organizational Design
Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
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