(eBook PDF) Marketing the Core 4rd Canadian Edition by Roger A. Kerin – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 125910317X
ISBN-13 ‏ : ‎ 978-1259103179
Author: Roger Kerin , Steven Hartley, William Rudelius, Christina Clements , Arsenio Bonifacio

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada

Table contents:

PART 1 Understanding Marketing
Chapter 1 Marketing Fundamentals
Chapter 2 The Marketing Environment

PART 2 Understanding Markets and Their Behaviour
Chapter 3 Consumer Behaviour
Chapter 4 Market Research
Chapter 5 B2B Marketing
Chapter 6 Segmentation, Targeting, and Positioning

PART 3 Designing Marketing Strategies and Marketing Mix Elements
Chapter 7 Products and Brands
Chapter 8 New Product Development
Chapter 9 Pricing
Chapter 10 Marketing Channels and Supply Chain
Chapter 11 Retailing and Wholesaling

PART 4 Focusing on New and Evolving Areas
Chapter 12 Outbound Marketing Communications
Chapter 13 Inbound Marketing Communications
Chapter 14 Customer Relationship Management

PART 5 Putting It All Together
Chapter 15 Marketing and Strategic Planning

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(eBook PDF) Marketing the Core 4rd Canadian Edition by Roger A. Kerin

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