(eBook PDF) Marketing Strategy,Text and Cases 7th Edition by by O. C. Ferrell

(eBook PDF) Marketing Strategy,Text and Cases 7th Edition by by O. C. Ferrell – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1337296511
• ISBN-13 ‏ : ‎ 978-1337296519
• Author: O. C. Ferrell, Thomas W. Speh

Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. The book’s focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The authors stress the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization’s overall mission and vision. They also emphasize the need for integrity in the strategic planning process. Reflecting the textbook’s most aggressive case revision program to date, the fourth edition includes several all-new cases written specifically for the text, outside cases from Harvard Business School, and favorite cases that are updated and rewritten with a new focus, giving students the opportunity to work on a range of challenges from a variety of organizations, including USA Today, Gillette, Mattel, Blockbuster, Mobile ESPN, Best Buy, IKEA, G.I. Joe, TiVo, Adidas, and more. Countless examples of successful planning and implementation illustrate how firms face the challenges of marketing strategy in today’s economy. Continuing in the text’s signature student-friendly style, the fourth edition covers essential points without getting bogged down in industry jargon–all in a succinct 12 chapters.

Table of contents:

Chapter 1: Marketing In Today’s Economy

Chapter 2: Strategic Marketing Planning

Chapter 3: Collecting And Analyzing Marketing Information

Chapter 4: Developing Competitive Advantage And Strategic Focus

Chapter 5: Customers, Segmentation, And Target Marketing

Chapter 6: The Marketing Program

Chapter 7: Branding And Positioning

Chapter 8: Ethics And Social Responsibility In Marketing Strategy

Chapter 9: Marketing Implementation And Control

Chapter 10: Developing And Maintaining Long-term Customer Relationships

Cases

Case 1: Usa Today: Innovation In An Evolving Industry

Case 2: Consumers Take A Shine To Apple, Inc

Case 3: Monsanto Balances The Interests Of Multiple Stakeholders

Case 4: New Belgium Brewing (A): Social Responsibility As Competitive Advantage

Case 5: New Belgium Brewing (B): Developing A Brand Personality

Case 6: Mattel Confronts Its Marketing Challenges

Case 7: Mistine: Direct Selling In The Thai Cosmetics Market

Case 8: BP Struggles To Repair Its Tarnished Reputation

Case 9: Chevrolet: A Century Of Product Innovation

Case 10: Wyndham Worldwide Adopts A Stakeholder Orientation Marketing Strategy

Case 11: Nascar: Can’t Keep A Good Brand Down

Case 12: IndyCar: Seeking A Return To Motorsports’ Fast Lane

Case 13: Zappos: Delivering Happiness

Case 14: Netflix Fights To Stay Ahead Of A Rapidly Changing Market

Case 15: Gillette: Why Innovation May Not Be Enough

Case 16: IKEA Slowly Expands Its U.S. Market Presence

Case 17: Uber: The Opportunities and Challenges Of Market Disruption

Case 18: Scentsy, Inc.: A Successful Direct Selling Business Model

Case 19: Sigma Marketing: Strategic Marketing Adaptation

Case 20: Belle Meade Plantation: A Social Entrepreneurship Marketing Strategy

Case 21: Coca-Cola: Integrated Marketing Communications

Index

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