(eBook PDF) Marketing Strategy, Loose-Leaf Version 7th Edition by O. C. Ferrell – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1337296511
- ISBN-13 : 978-1337296519
- Author: O. C. Ferrell , Thomas W. Speh
Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy
Table contents:
Chapter 1: Marketing In Today’s Economy
Chapter 2: Strategic Marketing Planning
Chapter 3: Collecting And Analyzing Marketing Information
Chapter 4: Developing Competitive Advantage And Strategic Focus
Chapter 5: Customers, Segmentation, And Target Marketing
Chapter 6: The Marketing Program
Chapter 7: Branding And Positioning
Chapter 8: Ethics And Social Responsibility In Marketing Strategy
Chapter 9: Marketing Implementation And Control
Chapter 10: Developing And Maintaining Long-term Customer Relationships
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