(eBook PDF) Marketing Strategy A Decision Focused Approach 3th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1743078773
- ISBN-13 : 978-1743078778
- Author: Orville C. Walker, Mullins, Gountas, Kriz, Osborne
Marketing Strategy – A Decision-Focused Approach / Text Only (4th, 03) by [Paperback (2003)]
Table of contents:
Section One: Introduction to Strategy
Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2: Corporate Strategy Decisions and Their Marketing Implications
Chapter 3: Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Chapter 4: Understanding Market Opportunities
Chapter 5: Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6: Targeting Attractive Market Segments
Chapter 7: Differentiation and Brand Positioning
Section Three: Formulating Marketing Strategies
Chapter 8: Marketing Strategies for New Market Entries
Chapter 9: Strategies for Growth Markets
Chapter 10: Strategies for Mature and Declining Markets
Chapter 11: Marketing Strategies for the New Economy
Section Four: Implementation and Control
Chapter 12: Organizing and Planning for Effective Implementation
Chapter 13: Measuring and Delivering Marketing Performance
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