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(eBook PDF) Marketing Research 12th Edition by David A. Aaker

Name: (eBook PDF) Marketing Research 12th Edition by David A. Aaker
SKU: EB-8504
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(eBook PDF) Marketing Research 12th Edition by David A. Aaker – Instant Download

SKU: EB-8504 Categories: Business, Ebook-PDF, Marketing Tags: David A. Aaker, Marketing, Research

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(eBook PDF) Marketing Research 12th Edition by David A. Aaker – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 1119355273
ISBN-13 ‏ : ‎ 978-1119355274
Author: David A. Aaker

Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro-macro framework to help students understand the big picture.

Table contents:

Part I The Nature and Scope of Marketing Research
1 A Decision-Making Perspective on Marketing Intelligence
2 Marketing Research in Practice
3 The Marketing Research Process
4 Research Design and Implementation

Part II Data Collection
Section A: Secondary and Exploratory Research
5 Secondary Sources of Marketing Data

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