(eBook PDF) Marketing Principles 3nd Asia Pacific Edition by William M. Pride

(eBook PDF) Marketing Principles 3nd Asia Pacific Edition by William M. Pride – Digital Ebook – Instant Delivery Download

Product details:

• ISBN: 9780170386180 
• Author: William M. Pride, O. C. Ferrell, Bryan Lukas, Sharon Schembri, Riza Casidy, Outi Niininen

Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds – Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region.

Table of contents:

Part 1: Marketing groundwork
1. Key concepts in marketing
2. Marketing environment, social responsibility and ethics
3. Planning, implementing and evaluating marketing strategy
End of Part – company profile
Part 2: Understanding markets
4. Market research and information systems
5. Consumer and business behaviour
6. Segmentation, target markets and positioning
7. Digital marketing and social networking
End of Part – company profile
Part 3: The marketing mix
8. The power of branding
9. Product and service decisions
10. Pricing decisions
11. Distribution and supply chain management
12. Integrating marketing communications
13. People, process and partnerships
End of Part – company profile

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