(eBook PDF) Marketing Management 2nd Edition by Greg W. Marshall – Digital Ebook – Instant Delivery Download
Product Details:
- ISBN-10 : 0073529796
- ISBN-13 : 978-0073529790
- Author:
Table of contents:
PART ONE: Discover Marketing Management
Chapter 1: Marketing in Today’ Business Milieu
Chapter 2: Elements of Marketing Strategy, Planning, and Competition
PART TWO: Use Information to Drive Marketing Decisions
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-to-Consumer Markets
Chapter 5: Understand Business-to-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering – The Product Experience
Chapter 7: Product Strategy and New Product Development
Chapter 8: Build the Brand
Chapter 9: Service as the Core Offering
PART FOUR: Price and Deliver the Value Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface
PART FIVE: Communicate the Value Offering to Customers
Chapter 12: Promotion Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing
PART SIX: Bring It All Together – Global and Performance Dimensions
Chapter 15: Understand the Global Marketplace: Marketing Without Borders
Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
People Also Search:
vibrant marketing management
importance of marketing management
marketing management analysis planning implementation and control
advanced marketing management
marketing management course
marketing management companies
marketing management colleges
You may also like…
Business & Economics - Sales & Marketing
Marketing Management, 4e ISE 4th/ISE Edition Greg W. Marshall – eBook PDF
