(eBook PDF) Marketing In Creative Industries Value, Experience and Creativity 2015th Edition

(eBook PDF) Marketing In Creative Industries Value, Experience and Creativity 2015th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0230380247
• ISBN-13 ‏ : ‎ 978-0230380240
• Author: Gabriele Troilo

What defines an industry as ‘creative’?

How do you create customer value through the experience of creativity?

Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Based around the concept of customer value, it will provide you with the analytical and decisional tools necessary to succeed in creative industries.

table of contents:

1. PART I THE ROLE OF MARKETING IN CREATIVE INDUSTRIES
2. PART II CUSTOMER VALUE ANALYSIS
3. PART III CUSTOMER VALUE CREATION
4. PART IV CUSTOMER VALUE DELIVERY
5. PART V ORGANIZATIONAL ISSUES
6. NOTES
7. BIBLIOGRAPHY
8. INDEX

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