(eBook PDF) Marketing for Tourism, Hospitality & Events: A Global & Digital Approach – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473926645
- ISBN-13 : 978-1473926646
- Author: Simon Hudson, Louise Hudson
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. “Lessons from a Marketing Guru” feature personal insights from real world practitioners, and “Digital Spotlights” highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.
Table contents:
1 Today’s Marketing Environment
2 Understanding Today’s Consumer
3 Digital Marketing
4 The Marketing Plan
5 The Tourism and Hospitality Product
6 Pricing
7 Distribution
8 The Role of Advertising and Sales Promotions
9 Public Relations and Personal Selling
10 The Role of Customer Service in Marketing
11 Marketing Research
12 Tourism Marketing Ethics
People also search:
marketing ideas for travel and tourism
what is event attraction in tourism
what is tourism and hospitality marketing
how does marketing affect tourism and hospitality industry
marketing for tourism hospitality and events
latest trends in tourism and hospitality industry