(eBook PDF) Marketing for Hospitality and Tourism 8th Edition

(eBook PDF) Marketing for Hospitality and Tourism 8th Edition – Digital Ebook – Instant Delivery Download

 

Product details:

• ISBN-10 ‏ : ‎ 0135209846
• ISBN-13 ‏ : ‎ 978-0135209844
• Author: Philip T. Kotler, John T. Bowen, James Makens Ph.D, Seyhmus Baloglu

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it’s all you need to set the foundation for your hospitality career.

Table of contents:

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

1. Introduction: Marketing for Hospitality and Tourism

2. Service Characteristics of hospitality and Tourism Marketing

3. The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

4. The Marketing Environment

5. Marketing Information Systems and Marketing Research

6. Consumer markets and Consumer Buying Behavior

7. Organizational Buyer Behavior of Group Market

8. Market Segmentation, Targeting, and Positioning

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX

9. Designing and Managing Products

10. Internal marketing

11. Pricing Products: Pricing Considerations, Approaches, and Strategy

12. Distribution Channels

13. Promoting Products: Communication and Promotion Policy and Advertising

14. Promoting Products: Public Relations and Sales Promotion

15. Professional Sales

16. Direct and Online Marketing: Building Customer Relationships

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

17. Destination Marketing

18. Next Year’s Marketing Plan

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