(eBook PDF) Marketing An Introduction Sixth Canadian Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0134095804
- ISBN-13 : 978-0134095806
- Author: Gary Armstrong (Author), Valerie Trifts (Author), Lilly Anne Buchwitz (Author)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
Table contents:
PART 1: Defining Marketing and the Marketing Process
1 Marketing: Creating and Capturing Customer Value
2 Company and Marketing Strategy: Partnering to Build Customer Relationships
3 Sustainable Marketing Social Responsibility and Ethics
PART 2: Understanding the Marketplace and Consumers
4 Analyzing the Marketing Environment
5 Managing Marketing Information to Gain Customer Insights
6 Understanding Consumer and Business Buyer Behaviour
PART 3: Designing a Customer-Driven Marketing Strategy and Marketing Mix
7 Segmentation, Targeting, and Positioning
8 Developing and Managing Products and Services
9 Brand Strategy and Management
10 Pricing: Understanding and Capturing Customer Value
11 Marketing Channels
12 Retailing and Wholesaling
13 Communicating Customer Value: Advertising and Public Relations
14 Personal Selling and Sales Promotion
15 Direct, Online, Social Media, and Mobile Marketing
16 The Global Marketplace
People also search:
armstrong marketing an introduction pdf
an introduction to advertising and marketing
how to write an introduction for a marketing plan
marketing an introduction by kotler and armstrong version 14e
marketing an introduction by armstrong & kotler (13th ed)