(eBook PDF) Marketing: An Introduction 14th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-13: 9780135635391
- Author: Gary Armstrong, Philip Kotler
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
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