(eBook PDF) Marketing 7th Edition By Dhruv Grewal – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1260087719
- ISBN-13 : 978-1260087710
- Author:
Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.
Table contents:
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Digital Marketing: Online, Social, and Mobile
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics
Chapter 5: Analyzing the Marketing Environment
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
Chapter 14: Pricing Concepts for Capturing Value
Chapter 15: Strategic Pricing Methods and Tactics
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Omnichannel Marketing
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management
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