(eBook PDF) Marketing 2018 19th Edition by William M. Pride – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0357033752
- ISBN-13 : 978-0357033753
- Author:
Table contents:
Part 1: Marketing Strategy and Customer Relationships
Chapter 1: An Overview of Strategic Marketing
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
Part 2: Environmental Forces and Social and Ethical Responsibilities
Chapter 3: The Marketing Environment
Chapter 4: Social Responsibility and Ethics in Marketing
Part 3: Marketing Research and Target Market Analysis
Chapter 5: Marketing Research and Information Systems
Chapter 6: Target Markets: Segmentation and Evaluation
Part 4: Buying Behavior, Global Marketing, and Digital Marketing
Chapter 7: Consumer Buying Behavior
Chapter 8: Business Markets and Buying Behavior
Chapter 9: Reaching Global Markets
Chapter 10: Digital Marketing and Social Networking
Part 5: Product Decisions
Chapter 11: Product Concepts, Branding, and Packaging
Chapter 12: Developing and Managing Products
Chapter 13: Services Marketing
Part 6: Distribution Decisions
Chapter 14: Marketing Channels and Supply-Chain Management
Chapter 15: Retailing, Direct Marketing, and Wholesaling
Part 7: Promotion Decisions
Chapter 16: Integrated Marketing Communications
Chapter 17: Advertising and Public Relations
Chapter 18: Personal Selling and Sales Promotion
Part 8: Pricing Decisions
Chapter 19: Pricing Concepts
Chapter 20: Setting Prices
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