(eBook PDF) Managing Public Relations: Methods and Tools by Peter Smudde – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0199948194
- ISBN-13 : 978-0199985173
- Author: Peter Smudde
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today’s job market.
Table contents:
Chapter 1: LEADERSHIP AND MANAGEMENT IN PUBLIC RELATIONS: Two Sides of the Same Coin
Chapter 2: DISTINCTIONS BETWEEN CORPORATE AND AGENCY OPERATIONS
Chapter 3: PROFESSIONALISM, ETHICS, AND LAW: The Good Person Representing Organizations Well
Chapter 4: OPERATIONS TOOLS I: Plans, Budgets, Time Management, and Billing
Chapter 5: OPERATIONS TOOLS II: Performance Measurement, Performance Reviews, and Human Resources Ma
Chapter 6: DECISION-MAKING IN TUNE WITH THE CORPORATE STRATEGIC PLAN
Chapter 7: BUSINESS-DEVELOPMENT PRINCIPLES
Chapter 8: REQUESTS FOR PROPOSALS AND NEW-BUSINESS PITCHES
Chapter 9: TEAM MANAGEMENT
Chapter 10: CLIENT-CENTERED COMMUNICATION
Chapter 11: PERSONAL CAREER-PLANNING STRATEGIES
People also search:
planning and managing public relations campaigns
managing public relations grunig and hunt
planning and managing public relations campaigns a strategic approach 4th edition
“planning and managing public relations campaigns “”torrent”””
You may also like…
Computers & Technology
(eBook PDF) Analog Integrated Circuit Design by Simulation: Techniques, Tools, and Methods
