(eBook PDF) Managerial Economics 4th Edition by Luke M. Froeb – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1305259335
- ISBN-13 : 978-1305259331
- Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 4E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today’s Managers face on a daily basis. You’ll find MANAGERIAL ECONOMICS, 4E a useful learning guide now and an excellent ongoing resource for your business career. The latest economic updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 4E you learn how to apply economic theory to even the most formidable business challenges.
Table contents:
Section 1: Problem Solving and Decision Making
Ch 1: Introduction: What This Book Is About
Ch 2: The One Lesson of Business
Ch 3: Benefits, Costs, and Decisions
Ch 4: Extent (How Much) Decisions
Ch 5: Investment Decisions: Look Ahead and Reason Back
Section 2: Pricing, Costs, and Profits
Ch 6: Simple Pricing
Ch 7: Economies of Scale and Scope
Ch 8: Understanding Markets and Industry Changes
Ch 9: Market Structure and Long-Run Equilibrium
Ch 10: Strategy: The Quest to Keep Profit from Eroding
Ch 11: Foreign Exchange, Trade, and Bubbles
Section 3: Pricing for Greater Profit
Ch 12: More Realistic and Complex Pricing
Ch 13: Direct Price Discrimination
Ch 14: Summary & Homework Problems
Section 4: Strategic Decision Making
Ch 15: Strategic Games
Ch 16: Bargaining
Section 5: Uncertainty
Ch 17: Making Decisions with Uncertainty
Ch 18: Auctions
Ch 19: The Problem of Adverse Selection
Ch 20: The Problem of Moral Hazard
Section 6: Organizational Design
Ch 21: Getting Employees to Work in the Firm’s Best Interests
Ch 22: Getting Divisions to Work in the Firm’s Best Interests
Ch 23: Managing Vertical Relationships
Ch 24: You Be the Consultant
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