(eBook PDF) Managerial Economics, 15th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1473758351
• ISBN-13 ‏ : ‎ 978-1473758353
• Author: Mark Hirschey (Author), Eric Bentzen (Author)

The economic concepts presented in Managerial Economics show students how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text’s unique integrative approach demonstrates that important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15th edition of this text demonstrates how economic concepts and tools can be applied to real organisations and management situations.

Table contents:

CHAPTER 1 Managers, Profits, and Markets
CHAPTER 2 Demand, Supply, and Market
CHAPTER 3 Marginal Analysis for Optimal Decisions
CHAPTER 4 Basic Estimation Techniques
CHAPTER 5 Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
CHAPTER 6 Elasticity and Demand
CHAPTER 7 Demand Estimation and Forecasting
Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8 Production and Cost in the Short Run
CHAPTER 9 Production and Cost in the Long Run
CHAPTER 10 Production and Cost Estimation
Online Appendix 3: Linear Programming
CHAPTER 11 Managerial Decisions in Competitive Markets
CHAPTER 12 Managerial Decisions for Firms with Market Power
CHAPTER 13 Strategic Decision Making in Oligopoly Markets
CHAPTER 14 Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15 Decisions Under Risk and Uncertainty
CHAPTER 16 Government Regulation of Business

APPENDIX: Statistical Tables

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