(eBook PDF) Managerial Economics 12th Edition by Mark Hirschey – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0324588860
- ISBN-13 : 978-0324588866
- Author: Mark Hirschey
The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition–an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model–a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.
Table contents:
CHAPTER 1 Managers, Profits, and Markets
CHAPTER 2 Demand, Supply, and Market
CHAPTER 3 Marginal Analysis for Optimal Decisions
CHAPTER 4 Basic Estimation Techniques
CHAPTER 5 Theory of Consumer Behavior
CHAPTER 6 Elasticity and Demand
CHAPTER 7 Demand Estimation and Forecasting
CHAPTER 8 Production and Cost in the Short Run
CHAPTER 9 Production and Cost in the Long Run
CHAPTER 10 Production and Cost Estimation
CHAPTER 11 Managerial Decisions in Competitive Markets
CHAPTER 12 Managerial Decisions for Firms with Market Power
CHAPTER 13 Strategic Decision Making in Oligopoly Markets
CHAPTER 14 Advanced Pricing Techniques
CHAPTER 15 Decisions Under Risk and Uncertainty
CHAPTER 16 Government Regulation of Business
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