(eBook PDF) Management Strategy: Achieving Sustained Competitive Advantage 3rd Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1259255484
• ISBN-13 ‏ : ‎ 978-1259345487
• Author: Alfred Marcus, Anne Cohen

The Third Edition of Management Strategy is for readers from the classroom to the boardroom.  It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization’s competitive edge in today’s dynamic, and often uncertain, global business climate.

Table contents:

Chapter 1 Winning Moves

PART 1 EXTERNAL AND INTERNAL ANALYSIS

Chapter 2 External Analysis

Chapter 3 Internal Analysis

PART 2 MAKING MOVES

Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION

Chapter 8 Implementation

Chapter 9 Continuous Reinvention

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