(eBook PDF) Management Information Systems Managing the Digital Firm 17th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1292403284
- ISBN-13 : 978-1292403281
- Author: Kenneth Laudon, Jane Laudon
The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
Table contents:
- Information Systems in Global Business Today
- Global E-Business and Collaboration
- Information Systems, Organizations, and Strategy
- Ethical and Social Issues in Information Systems
- IT Infrastructure and Emerging Technologies
- Foundations of Business Intelligence: Databases and Information Management
- Telecommunications, the Internet, and Wireless Technology
- Securing Information Systems
- Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
- E-commerce: Digital Markets, Digital Goods
- Managing Knowledge and Artificial Intelligence
- Enhancing Decision Making
- Building Information Systems
- Making the Business Case for Information Systems and Managing Projects
- Managing Global Systems
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