(eBook PDF) Macroeconomics 8th Edition by Olivier Blanchard – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1292351470
- ISBN-13 : 978-1292351476
- Author: Olivier Blanchard
In Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling readers to see the connections between goods, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps readers make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help readers employ and develop their analytical and evaluative skills.
Table of contents:
Chapter 1 – Integrated communications
Chapter 2 – Branding
Chapter 3 – How marketing communications work
Chapter 4 – Marketing communications planning
Chapter 5 – Advertising
Chapter 6 – Online Communication
Chapter 7 – Media planning
Chapter 8 – Brand Activation
Chapter 9 – Direct marketing
Chapter 10 – Public relations
Chapter 11 – Sponsorship
Chapter 12 – Exhibitions and trade fairs
Chapter 13 – Measuring campaign effectiveness
Chapter 14 – Ethical issues in marketing communications
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