(eBook PDF) M Business 6th Edition by O. C. Ferrell – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259929450
- ISBN-13 : 978-1259929458
- Author: O. C. Ferrell, Geoffrey A. Hirt , Linda Ferrell
Table contents:
CHAPTER 1: THE DYNAMICS OF BUSINESS AND ECONOMICS
CHAPTER 2: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
CHAPTER 3: BUSINESS IN A BORDERLESS WORLD
CHAPTER 4: OPTIONS FOR ORGANIZING BUSINESS
CHAPTER 5: SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISING
CHAPTER 6: THE NATURE OF MANAGEMENT
CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
CHAPTER 8: MANAGING OPERATIONS AND SUPPLY CHAINS
CHAPTER 9: MOTIVATING THE WORKFORCE
CHAPTER 10: MANAGING HUMAN RESOURCES
CHAPTER 11: CUSTOMER-DRIVEN MARKETING
CHAPTER 12: DIMENSIONS OF MARKETING STRATEGY
CHAPTER 13: DIGITAL MARKETING AND SOCIAL MEDIA
CHAPTER 14: ACCOUNTING AND FINANCIAL STATEMENTS
CHAPTER 15: MONEY AND THE FINANCIAL SYSTEM
CHAPTER 16: FINANCIAL MANAGEMENT AND SECURITIES MARKETS
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