(eBook PDF) Lean, Ethical Business Communication by Binod Sundararajan

(eBook PDF) Lean, Ethical Business Communication by Binod Sundararajan – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0199011214
• ISBN-13 ‏ : ‎ 978-0199011216
• Author:  Binod Sundararajan, Linda Macdonald

Lean, Ethical Business Communication focuses on five key elements of business communication – strategy, content, outcome, presentation, and ethics (“S.C.O.P.E.”). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.

table of contents:

Part One: The Job Search Process-Creating and Maintaining Individual Identity

1:The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch

2:Networking, Job Interviews, and Follow-up

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