(eBook PDF) Launching New Ventures: An Entrepreneurial Approach 8th Edition

(eBook PDF) Launching New Ventures: An Entrepreneurial Approach 8th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0357039173
• ISBN-13 ‏ : ‎ 978-0357039175
• Author: Kathleen R. Allen

LAUNCHING NEW VENTURES, 8e provides tomorrow’s entrepreneurs with the tools to launch a successful new business in a global marketplace today. When you have completed this book and its activities, you will not be able to make a wise decision about whether entrepreneurship is for you, you will have learned and practiced the skills and tools needed for success. Even if you decide that entrepreneurship is not for you, the skills and tools you will have acquired will be valuable in any career you choose because every career is associated with business. You will find that the book has a journalistic style, so its very readable. And with the new inline digital activities, youll be able to break up your reading with a learning activity to reinforce what youve read. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneurs journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity — the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.

Table of contents:

Part I: Entrepreneurship and Opportunity

Ch 1: Understanding Entrepreneurship

Ch 2: Preparing for the Entrepreneurial Journey

Ch 3: Creating Opportunity

Part II: Feasibility Analysis

Ch 4: Analyzing the Industry and Market

Ch 5: Developing and Testing a Business Model

Ch 6: Prototyping and Validating a Solution

Ch 7: Protecting Startup Assets

Ch 8: Building the Founding Team

Ch 9: Calculating Startup Capital Requirements

Ch 10: Preparing a Business Plan

Ch 11: Designing an Entrepreneurial Company

Ch 12: Planning Startup Operations

Ch 13: Choosing the Legal Form of Organization

Ch 14: Developing a Startup Marketing Plan

Ch 15: Incorporating Ethics and Social Responsibility into the Business

Part IV: Planning for Growth and Change

Ch 16: Funding Startup and Growth

Ch 17: Planning for Growth and Change

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