(eBook PDF) IT Strategy & Innovation 4th Edition By James D. McKeen – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1943153442
- ISBN-13 : 978-1943153442
- Author: James D. McKeen, Heather A. Smith
Designed for courses where the goal is to understand how IT delivers organizational value, this text can be used in IT Strategy and IT Management courses at the undergraduate and graduate levels. The text combines the experiences and insights of many senior IT managers from leading-edge organizations with thorough academic research to bring important issues in IT management to life and demonstrate how IT strategy is put into action in contemporary businesses. Edition 4.0 is updated with 11 new chapters.
Table of contents:
Section I. Delivering Value with IT
Chapter 1. Delivering on the IT Value Proposition
Chapter 2. Developing IT Strategy for Business Value
Chapter 3. Advancing a Data Strategy
Chapter 4. Creating and Evolving a Digital Strategy
Chapter 5. Developing a Cloud Strategy
Section II. IT–Business Partnership
Chapter 6. Governance for a Redefined IT
Chapter 7. The IT Budgeting Process
Chapter 8. Managing IT-Based Risk
Chapter 9. Building a Strong Relationship with the Business
Chapter 10. Enabling Collaboration with IT
Section III. IT–Enabled Innovation
Chapter 11. Developing Thought Leaders in IT
Chapter 12. Managing Disruption in IT
Chapter 13. IT’s Role in a Culture of Experimentation
Chapter 14. Improving the Customer Experience: An IT Perspective
Chapter 15. Moving Towards an API Economy
People also search:
what does it mean innovation strategy
what is strategic innovation
strategy vs innovation
what are the strategies of innovation