(eBook PDF) Introduction to Mass Communication 11th Edition

(eBook PDF) Introduction to Mass Communication 11th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1260822869
• ISBN-13 ‏ : ‎ 978-1260822861
• Author: Stanley Baran

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the presents emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries.

Table contents:

1 Mass Communication: A Critical Approach

2 The Internet, Digital Media, and Media Convergence

3 Digital Gaming and the Media Playground

4 Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6 Television and Cable: The Power of Visual Culture

7 Movies and the Impact of Images

8 Newspapers: The Rise and Decline of Modern Journalism

9 Magazines in the Age of Specialization

10 Books and the Power of Print

11 Advertising and Commercial Culture

12 Public Relations and Framing the Message

13 Media Economics and the Global Marketplace

14 The Culture of Journalism: Values, Ethics, and Democracy

15 Media Effects and Cultural Approaches to Research

16 Legal Controls and Freedom of Expression

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