(eBook PDF) Introduction to Global Business: Understanding the International Environment & Global Business Functions 2nd Edition – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 1305501187
ISBN-13 ‏ : ‎ 978-1305501188
Author: Julian Gaspar (Author), James Kolari (Author), Richard Hise (Author), Leonard Bierman (Author), L. Murphy Smith (Author)

The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment — culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS. MindTap, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.

Table contents:

Part i: Foundations of Global Business

Ch 1: The Rise of Globalization

Ch 2: The Evolution of International Business

Ch 3: Regional Economic Integration

Ch 4: The International Flow of Funds and Exchange Rates

Part ii: Global Business Environment

Ch 5: The Cultural Environment

Ch 6: The Legal and Political Environment of Global Business

Ch 7: Corruption and Ethics in Global Business

Part iii: Global Business Strategy and Organization

Ch 8: Entry Strategies in Global Business

Ch 9: Control of Global Business

Ch 10: The Organization of Global Business

Part iv: Managing Global Business

Ch 11: Global Human Resource Management

Ch 12: Global Marketing

Ch 13: Global Operations and Supply-Chain Management

Ch 14: Global Financial Management

Ch 15: Accounting and Taxation in Global Business

People also search:

Introduction to Global Business

What is the concept of global business environment

What are the 4 factors of the global business environment?

What are the key elements of the global business environment?

(eBook PDF) Introduction to Global Business: Understanding the International Environment & Global Business Functions 2nd Edition

(eBook PDF) Introduction to Global Business: Understanding the International Environment & Global Business Functions 2nd Edition – Digital Ebook – Instant Delivery Download

Login