(eBook PDF) Introduction to Business Third 3rd Edition by Julian E. Gaspar – Digital Ebook – Instant Delivery Download

Product details:

INTRODUCTION TO BUSINESS, 3/e stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe that the key to unlocking Introduction to Business for novice students lies in the text’s unique, engaging pedagogy based on consistency, active learning, and current topics and examples. Introduction to Business, 3e, is the first cross-functionally authored text in the marketplace. Each of the six authors is a recognized authority in his field and brings personal expertise to the course, while keeping the discussion focused and concise for introductory-level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of business concepts, practices, and relationships without unnecessary or disjointed narrative.
Table contents:

Part 1: THE NATURE OF CONTEMPORARY BUSINESS

Chapter 1: What Is Business?

Chapter 2: The Environment of Business

Chapter 3: Business Governance, Ethics, and Social Responsibility

Chapter 4: Small Business and Entrepreneurship

Part 2: MANAGING BUSINESS BEHAVIOR

Chapter 5: Managing and Organizing Business

Chapter 6: Human Resources Management

Chapter 7: Motivating and Leading Employees

Part 3: MARKETING

Chapter 8: Marketing Basics

Chapter 9: Developing the Product and Pricing Mixes

Chapter 10: Developing the Promotion and Distribution Mixes

Part 4: ACCOUNTING

Chapter 11: Accounting for Decision Making

Chapter 12: Financial Reporting

Part 5: FINANCE

Chapter 13: Financial Management of the Firm and Investment Ma

Chapter 14: Understanding the Financial System, Money, and Banking

Chapter 15: Personal Financial Planning

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