(eBook PDF) Introducing Communication Research: Paths of Inquiry 4th Edition

(eBook PDF) Introducing Communication Research: Paths of Inquiry 4th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1506369057
• ISBN-13 ‏ : ‎ 978-1506369051
• Author: Donald M. Treadwell, Andrea M. Davis 

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

Table contents:

Chapter 1 • Getting Started: Possibilities and Decisions

Chapter 2 • First Decisions: From Inspiration to Implementation

Chapter 3 • Ethics: What are My Responsibilities as a Researcher?

Chapter 4 • You Could Look It Up: Reading, Recording, and Reviewing Research

Chapter 5 • Measurement: Research Using Numbers

Chapter 6 • Sampling: Who, What, and How Many?

Chapter 7 • Summarizing Research Results: Data Reduction and Descriptive Statistics

Chapter 8 • Generalizing From Research Results: Inferential Statistics

Chapter 9 • Surveys: Putting Numbers On Opinions

Chapter 10 • Experiments: Researching Cause and Effect

Chapter 11 • Quantitative Understanding of Content: Content Analysis

Chapter 12 • Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More

Chapter 13 • Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

Chapter 14 • Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics

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