(eBook PDF) International Strategy Context, Concepts and Implications by David Collis

(eBook PDF) International Strategy Context, Concepts and Implications by David Collis – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1405139684
• ISBN-13 ‏ : ‎ 978-1405139687
• Author: David Collis

Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Table contents:

1 The Ubiquity and Importance of International Competition

2 Why Do Firms Go International?

3 What is Distinctively International about International Strategy?

4 What is Uniquely Strategic about International Strategy?

5 Generic International Strategies

6 Choice of Generic International Strategy

7 What Product?

8 Which Country?

9 Where to Locate?

10 How to Organize?

11 The Modern Multinational

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