(eBook PDF) International Marketing Strategy: Analysis, Development & Implementation, 8th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1473758742
• ISBN-13 ‏ : ‎ 978-1473758742
• Author: Robin Lowe 

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
Table contents:

Part I: Analysis

Chapter 1: An Introduction to International Marketing

Chapter 2: The World Trading Environment

Chapter 3: Social and Cultural Considerations in International Marketin

Chapter 4: International Marketing Research and Opportunity Anal

Part II: Strategy Development

Chapter 5: International Niche Marketing Strategies for Small- and

Chapter 6: Global Strategies

Chapter 7: Market Entry Strategies

Chapter 8: International Product and Service Management

Part III: Implementation

Chapter 9: International Communications

Chapter 10: The Management of International Distribution and Logi

Chapter 11: Pricing for International Markets

Chapter 12: Strategic Planning in Technology-Driven International Mar

Part 3: International Marketing Planning: Implementation, Control and

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