(eBook PDF) International Business: The New Realities, 4th Global Edition

(eBook PDF) International Business: The New Realities 4th Global Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 9789332584518
• ISBN-13 ‏ : ‎ 978-9332584518
• Author: S Tamer Cavusgil, Gary Knight, John R. Riesenberger 

Table contents:

PART I. FOUNDATION CONCEPTS

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm

 

PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS

3. The Cultural Environment of International Business

4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business

5. Theories of International Trade and Investment

6. Political and Legal Systems in National Environments

7. Government Intervention and Regional Economic Integration

8. Understanding Emerging Markets

9. The International Monetary and Financial Environment

10. Financial Management and Accounting in the Global Firm

 

PART III. STRATEGY AND OPPORTUNITY ASSESSMENT

11. Strategy and Organization in the International Firm

12. Global Market Opportunity Assessment

 

PART IV. ENTERING AND WORKING IN INTERNATIONAL MARKETS

13. Exporting and Global Sourcing

14. Foreign Direct Investment and Collaborative Ventures

15. Licensing, Franchising, and Other Contractual Strategies

 

PART V. FUNCTIONAL AREA EXCELLENCE

16. Marketing in the Global Firm

17. Human Resource Management in the Global Firm

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