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(eBook PDF) International Business The Challenges of Globalization by John Wild

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Product details:

  • ISBN-10 ‏ : ‎ 0132866889
  • ISBN-13 ‏ : ‎ 978-0132866880
  • Author: John Wild, Kenneth Wild, Halia M. Valladares Montemayor

A global snapshot from a Canadian perspective, this dynamic text brings real world challenges to the forefront for today’s diverse students.

The book’s visual style is innovative yet subtle and uses photos, illustrations, and features sparingly. The result is an easy-to-read and clutter-free design.

Table contents:

PART I: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political Economy and Ethics
  3. Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Political Economy of Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

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