(eBook PDF) International Business: Challenges in a Changing World 2008 Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9781403945631
- ISBN-13 : 978-1403945631
- Author: Janet Morrison
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
Table contents:
- Introduction
- Literature review and theoretical background
- The five main elements of our proposed paradigm
- Towards a more detailed framework
- Discussion and conclusions
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