(eBook PDF) International Business by Michael Geringer – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10: 1259317226
- ISBN-13: 9781259317224
- Author: J. Michael Geringer (Author), Donald A. Ball (Author), Michael S. Minor (Author), Jeanne M. McNett (Author)
The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset
Table contents:
- The challenging context of international business
- International trade and investment
- Sociocultural forces
- Sustainability and natural resources
- Political forces that affect global trade
- Intellectual property rights and other legal forces
- Economic and socioeconomic forces
- The international monetary system and financial forces
- International competitive strategy
- Organizational design and control
- Global leadership issues and practices
- International markets : assessment and entry modes
- Marketing internationally
- Managing human resources in an international context
- International accounting and financial management
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