(eBook PDF) International Business, 8th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1292274158
• ISBN-13 ‏ : ‎ 978-1292274157
• Author:  Simon Collinson

International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.

Table contents:

Part 1: THE WORLD OF INTERNATIONAL BUSINESS

• Chapter 1 An Introduction to International Business
• Chapter 2 General Frameworks in International Business
• Chapter 3 Multinational Enterprises, Innovation and Competitiveness

Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

• Chapter 4 International Politics
• Chapter 5 International Culture
• Chapter 6 International Trade
• Chapter 7 International Financial Markets and Institutions

Part 3: INTERNATIONAL BUSINESS STRATEGIES

• Chapter 8 Multinational Strategy
• Chapter 9 Organising Strategy
• Chapter 10 Corporate Strategy and National Competitiveness

Part 4: FUNCTIONAL AREA STRATEGIES

• Chapter 11 Production Strategy
• Chapter 12 Marketing Strategy
• Chapter 13 Human Resource Management Strategy
• Chapter 14 Political Risk and Negotiation Strategy
• Chapter 15 International Financial Management

Part 5: REGIONAL STRATEGIES

• Chapter 16 European Union
• Chapter 17 Japan
• Chapter 18 North America
• Chapter 19 Emerging Economies
• Chapter 20 China

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