(eBook PDF) International Business 7th Edition by Simon Collinson – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1292064390
- ISBN-13 : 978-1292064390
- Author: Simon Collinson, Rajneesh Narula, Alan M. Rugman
This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.
Table contents:
Part One THE WORLD OF INTERNATIONAL BUSINESS
Part Two THE ENVIRONMENT OF INTERNATIONAL
BUSINESS
Part Three INTERNATIONAL BUSINESS STRATEGIES
Part Four FUNCTIONAL AREA STRATEGIES
Part Five REGIONAL STRATEGIES
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