(eBook PDF) International Business 2nd Edition by Mike Peng – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473722640
- ISBN-13 : 978-1473722644
- Author:
Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.
Table contents:
Part One: Foundations
Chap. 1: Globalizing Business
Chap. 2: Formal Institutions: Political, Economic and Legal Systems
Chap. 3: Informal Institutions: Culture, Religion and Languages
Chap. 4: Firm Resources: Competitiveness and Growth
Part Two: Business across Borders
Chap. 5: Trading Internationally
Chap. 6: Investing Abroad Directly
Chap. 7: Exchange Rates
Part Three: Globalization
Chap. 8: European Integration
Chap. 9: Global Integration and Multilateral Organizations
Chap. 10: Socially Responsible Business
Part Four: The Firm on the Global Stage
Chap. 11: Starting International Business
Chap. 12: Foreign Entry Strategies
Chap. 13: Competitive Dynamics
Chap. 14: Global Strategies and Acquisitions
Part Five: Operations in the Global MNE
Chap. 15: Organizing and Innovating in the MNE
Chap. 16: People in the MNE
Chap. 17: Customers and Suppliers of the MNE
Part Six: Integrative Cases Integrative
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