(eBook PDF) Integrated Marketing Communications: Strategic Planning Perspectives 5th Edition – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 0134270371
- ISBN-13 : 978-0134270371
- Author: Keith Tuckwell
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.
table of contents:
- Integrated Marketing Communications: An Overview
- Strategic Planning Principles
- Branding Strategy
- Advertising Planning: Creative
- Advertising Planning: Traditional Media
- Planning for Direct Response Communications
- Planning for Online and Interactive Communications
- Sales Promotion
- Public Relations
- Experiential Marketing, Events, and Sponsorships
- Personal Selling
- Evaluating Marketing Communications Programs