(eBook PDF) Integrated Marketing Communications 4th Australia – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10: 0170254305
• ISBN-13: 9780170254304
• Author: William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.

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