(eBook PDF) Innovation Management: Effective strategy and implementation 3rd ed. 2017 Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1137373431
• ISBN-13 ‏ : ‎ 978-1137373434
• Author: KEITH GOFFIN

The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.
Table contents:

1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability.
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