(eBook PDF) Innovation Management and New Product Development 5th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9780273736561
- ISBN-13 : 978-0273736561
- Author: Paul Trott
As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers
Table contents:
Part 1 Innovation management
- Innovation management: an introduction
- National systems of innovation and entrepreneurship
- Public sector innovation
- Managing innovation within firms
- Operations and process innovation
Part 2 Turning technology intobusiness
- Managing intellectual property
- Managing organisational knowledge
- Strategic alliances and networks
- Management of research and development
- Open innovation and technology transfer
Part 3 New product development
- Business models
- Market adoption and technologydiffusion
- New product development
- Market research and its influence onnew product development
- Managingthe new product development process
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