(eBook PDF) Information Systems A Manager’s Guide to Harnessing Technology Version 7.0 – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1453394044
• ISBN-13 ‏ : ‎ 978-1453394045
• Author: John Gallaugher

If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. This book conveys durable knowledge about how business systems can enhance employees’ effectiveness, contribute to a company’s efficiency, and add to a firm’s overall value. It also features a wealth of cases based on contemporary companies that engages students and excites them about the increasingly important role of tech plays in professional and corporate success.

Table of contents:

• Chapter 1: Setting the Stage: Technology and the Modern Enterprise
• Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
• Chapter 3: Zara: Fast Fashion from Savvy Systems
• Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
• Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
• Chapter 6: Understanding Network Effects
• Chapter 7: Peer Production, Social Media, and Web 2.0
• Chapter 8: Facebook: Building a Business from the Social Graph
• Chapter 9: Understanding Software: A Primer for Managers
• Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
• Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
• Chapter 12: A Manager’s Guide to the Internet and Telecommunications
• Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
• Chapter 14: Google: Search, Online Advertising, and Beyond

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