(eBook PDF) Information Systems A Manager’s Guide to Harnessing Technology Version 6.0 – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1453385029
- ISBN-13 : 978-1453385029
- Author: John Gallaugher
When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. This award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Inspired by out-of-date IS textbooks, Gallaugher wanted to create a book that was not only as engaging as the best Wired and Wall Street Journal articles, but also conveyed durable knowledge using contemporary firms that all students can relate to. This textbook will get students excited about the role of tech in business with its relevant coverage of today’s cutting-edge firms.
Table of contents:
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
Chapter 3: Zara: Fast Fashion from Savvy Systems
Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
Chapter 6: Understanding Network Effects
Chapter 7: Peer Production, Social Media, and Web 2.0
Chapter 8: Facebook: Building a Business from the Social Graph
Chapter 9: Understanding Software: A Primer for Managers
Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
Chapter 12: A Manager’s Guide to the Internet and Telecommunications
Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
Chapter 14: Google: Search, Online Advertising, and Beyond
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