(eBook PDF) Handbook of Research on the Impact of Fandom in Society and Consumerism – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1799810488
- ISBN-13 : 978-1799810483
- Author:
Fans of specific sports teams, TV series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. This essential reference source examines cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Topics include religiosity, cosplay, and event marketing. For marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students.
Table contents:
Section 1: Theoretical Foundation and Fandom Characteristics
Chapter 1: Who’s Who
Chapter 2: Understanding Consumer Fandom
Chapter 3: “Thy Kingdom Come, Thy Will Be Done”
Chapter 4: Brands, Fans, and Exchanges
Chapter 5: We Have Faith in Apple
Chapter 6: Celebrity Fans in China
Chapter 7: Just a Group of Oil Ladies
Chapter 8: Sport Fan Consumption
Chapter 9: Friendship to Kinship
Chapter 10: Return of Fandom in the Digital Age With the Rise of Social Media
Chapter 11: Theorizing Less Visible Forms of Fandom
Chapter 12: Fandom as an Art Form
Section 2: Application in Human Behavior and Consumption
Chapter 13: Involvement, Hedonism, and Luxury
Chapter 14: When Science Fiction Meets Reality
Chapter 15: Sci-Fi Fandoms in the Digital Age
Chapter 16: Classifying Sport Consumers
Chapter 17: Fan Culture in the Digital Age
Chapter 18: What Makes a Fan a Fan?
Chapter 19: Follow Me!
Chapter 20: Paid to Play
Chapter 21: The Dark Side of Brand-Fan Relationships
Chapter 22: Pokémon Fandom as a Religion
Chapter 23: Anime and Manga Fandom in the 21st Century
Chapter 24: Anime Fans as Dramatists
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