(eBook PDF) Global Strategy 4th Edition by Mike W. Peng

(eBook PDF) Global Strategy 4th Edition by Mike W. Peng – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0357039181
• ISBN-13 ‏ : ‎ 978-0357039182
• Author: Mike W. Peng 

The world’s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 4E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of “global strategy,” emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the “strategy tripod” perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.

Table contents:

Chapter 1. Strategizing Around the Globe

Chapter 2. Managing Industry Competition

Chapter 3. Leveraging Resources and Capabilities

Chapter 4. Emphasizing Institutions, Cultures, and Ethics

Chapter 5. Growing and Internationalizing the Entrepreneurial Firm

Chapter 6. Entering Foreign Markets

Chapter 7. Making Strategic Alliances and Networks Work

Chapter 8. Managing Global Competitive Dynamics

Chapter 9. Diversifying and Managing Acquisitions Globally

Chapter 10. Strategizing, Structuring, and Learning Around the World

Chapter 11. Governing the Corporation Around the World

Chapter 12. Strategizing with Corporate Social Responsibility

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