(eBook PDF) Global Business Today 11th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1260565815
• ISBN-13 ‏ : ‎ 978-1260565812
• Author: Charles Hill

Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author’s extensive global consulting experience for Fortune 500 companies.

Table contents:

Part One: Introduction and Overview

Chapter 1: Globalization

Part Two: National Differences

Chapter 2: National Differences in Political, Economic, and Legal Systems

Chapter 3: National Differences in Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability

Part Three: The Global Trade and Investment Environment

Chapter 6: International Trade Theory

Chapter 7: Government Policy and International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Part Four: The Global Monetary System

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Part Five: The Strategy and Structure of International Business

Chapter 12: The Strategy of International Business

Chapter 13: Entering Foreign Markets

Part 6: International Business Functions

Chapter 14: Exporting, Importing, and Countertrade

Chapter 15: Global Production and Supply Chain Management

Chapter 16: Global Marketing and R&D

Chapter 17: Global Human Resource Management

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