(eBook PDF) Fundamentals of Strategy 4th Edition by Gerry Johnson – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1292209062
- ISBN-13 : 978-1292209067
- Author: Gerry Johnson, Kevan Scholes, Richard Whittington, Patrick Regnér and Duncan Angwin
From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.
Table contents:
1- Introducing Strategy
2- Macro-Environmental Analysis
3- Industry and Sector Analysis
4- Resources and Capabilities
5- Stakeholders and Culture
6- Business Strategy and Models
7- Corporate Strategy and Diversification
8- Strategy in Action
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